Presentations Equal Business

The turning of a Relationship with your client is the day you facilitate a presentation. Now, you can deliver the same message to a mass audience in less time.

Reflected below are 5 things to remember when facilitating.

1. Know and Understand Your Audience - Learn about their business. What keeps them awake at night and how does what you provide solve their problem?

2. Use specific examples when you are talking about your unique selling proposition. Stories enhance your belief and credibility. You might even have an opportunity to use a Testimonial from your audience if they have had a good experience.

3. Practice, Practice, and more Practice. Do a few dry runs prior to your presentation. This way, you work the bugs out and your transitions run smoothly.

4. Arrive early to set up for your presentation. If you are doing a PowerPoint, make sure that you bring an extension cord. Chances are that your LCD projector plug isn't long enough to reach their wall.

5. Don't fall in love with the sound of your own voice. 15 minutes max. Longer speeches have a negative correlation on how much business a presentation generates. Set yourself up to gain their business after your presentation. At the beginning, say the following: "At the end of the presentation, we will entertain general questions. We will visit each of you individually immediately after the presentation for any product specific questions." Specific product questions are often situational. If the rest of the audience doesn't share the scenario, then they can lose interest and leave.

With that said, we throw another log onto the fire.