When getting your prospect's attention with e-mail, do the following:
1. Google their name. Go to their LinkedIn profile and learn about them. Reference what you learned in the subject line and the beginning of your e-mail.
2. Use the word YOU more often than I.
3. Speak of your specific impact in one sentence. What will be different after they use your services? What will they see, hear, and feel? For example, "my customers tell me that they see and experience a 30% increase in sales revenue after my training."
4. What do you want them to do after they read your e-mail. For example, please call me for a consultation.
5. Don't put a bunch of links that take time to navigate through.
With that, we throw another log onto the fire.
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